Jackets with overblown, down-filled forms feature in menswear designer Craig Green's collection for fashion brand Moncler's ongoing Genius project.

Green's sculptural, monochrome collection is the third to be launched as part of Moncler's Genius Project, which was unveiled at Milan Fashion Week earlier this year. Like the other seven collections, the pieces in the 5 Moncler Craig Green collection are inspired by the Italian brand's classic down jacket.

"I have always explored ideas of protection and functionality within my work, something that is also at the core of Moncler's heritage," said London-based Green.

"I thought it would be interesting for these ideas to be pushed further, interpreting Moncler’s performance based history, and developing designs with their years of technical knowledge and expertise."

Working solely with matte nylon and cotton downs, the voluminous pieces in Green's collection resemble life-saving inflatable flotation devices that are oversized yet lightweight.

Layered over trousers and vests, the padded jackets are tied with tubing and feature giant hoods that conceal faces. Black stitches create pinstripe effects lend the collection a graphic touch.

Other designers who have designed experimental collections as part of the Moncler Genius project include London-based designer Simone Rocha and Valentino creative director Pierpaolo Piccioli.

The designers were all briefed to keep the classic down jacket's function in mind, ensuring that the design would still perform as a warm coat.

Each collaboration, which come with a unique corresponding number and mission statement, will land in stores over the next three months.

Moncler will continue to stock its mainline collections, but the Italian brand said that the Genius collections will be its main communication focus.

Japanese designer Kei Ninomiya's Moncler 6 collection, which features voluminous jumpers knitted from Nylon tubes, was launched last month at Dover Street Market in Ginza.

At the time, Remo Ruffini, chairman and CEO of Moncler, told Dezeen: "Due to the natural evolution of the brand, inherent to its DNA, in February we launched a new strategy aimed at disrupting the traditional twice-yearly rhythm of the fashion shows, by rolling out collections once a month."

"The world is changing as fast as ever and the digital era has changed the consumer's attitude in a season-less perspective," he continued.

"Moncler's new direction aims to establish a constant dialogue with the consumers through monthly projects, talking to different audiences and remaining always relevant, while being able to evolve."

The 5 Moncler Craig Green collection launched on August 22 in Canada with an exclusive event at minimalist fashion store Ssense Montreal, designed by British firm David Chipperfield Architects.

The post Craig Green's voluminous pieces for Moncler resemble flotation devices appeared first on Dezeen.

from Dezeen https://ift.tt/2MLLFYn
via IFTTT